Planning and Research

Raggae

Reggae is a music genre first developed in Jamaica in the late 1960s. While sometimes used in a broader sense to refer to most types of Jamaican music, the term reggae more properly denotes a particular music style that originated following on the development of ska and rocksteady.
Reggae is based on a rhythmic style characterized by accents on the off-beat, known as the skank. Reggae is normally slower than both ska and rocksteady.^[2] Reggae usually accents the second and fourth beat in each bar, with the rhythm guitar also either emphasising the third beat or holding the chord on the second beat until the fourth is played. It is mainly this "third beat", its speed and the use of complex bass lines that differentiated reggae from rocksteady, although later styles incorporated these innovations separately.

http://en.wikipedia.org/wiki/Reggae

during the planning and research we saw that the reagge genre of music uses alot of explicit lyrics to go with the seductive nature of the music video.There is alot of women wearing reveling clothes analysts such as laura malvi would call this 'the male gaze'.











we looked at a variety of cd covers such as these and determined that these are the sort of covers that would attract the target audiance of males and females ages 17-25.


Dancehall...

Dancehall is a genre of Jamaicann popular music. A more sparse version of reggae, it also speaks on politics and religion but not as directly as roots style, which was associated with the Rastafari movement, and had dominated much of the 1970s.^[1][2] In the mid-1980s, digital instrumentation became more prevalent, changing the sound considerably, with digital dancehall (or "ragga") becoming increasingly characterized by faster rhythms. In the mid-1990s with the rise of dancehall BoboShanti artists, such as Sizzla and Capleton, developed a very strong connection between dancehall and Rastafari.
Dancehall music has come under criticism from international organizations and individuals for its violent and sometimes anti-homosexual lyrics, although the lyrical themes are more varied than simply dealing with slackness and violence.^[3] Dancehall owes its moniker to the Jamaican dance halls in which popular Jamaican recordings were played by local sound systems

seen as our music genre is dancehall as well as reggae it was essential if we looked into that too