marketing aims for the music video..

Marketing Aims for Music Video

Target consumer: Our target consumers will be aged around the 16-25 age range and we have set no limit on ethnicity as reggae is a genre listened to by many.

Unique Selling Point: the usp of our product will be the fatc that the video is in black and white and due to the range of fast edits from diffrent camera angles. and also the edited use od a bit of clolour on certain aspects of the misc en scene

Attention/Awareness: to get the attention of the audiences we have conformed to the idea's usually used in reggae/dancehall of using seductive females with revealing clothing. this is done to attract the attention of the males however it attracts the attenton of the females as the dancers are dominating and shown to be in control.

Interest: We will need to maintain interest in our music video in order to increase the life length of the video and keep it on the market for as long as possible, to do this we will use the USP as a promotional tool which will increase the popularity of the music video and hopefully develop interest for a long duration of time.

Desire: the desire of the music video is to help this unsigned artist find a record company and eventually be succesfull as ive seen alot of potential in her

Product: The finished product will consist of the music video, CD cover and also an MP3 version of the single.

Price: The music video itself will be free for all to consume as it will be uploaded on popular video uploading websites such as YouTube but the single will be priced at around £1.99, the reason for this price is because we will be selling the single online on iTunes and Play.com which are discounted programs and websites therefore we cannot charge a premium price also it is only one song therefore £1.99 seems like a reasonable price.

Place: We will aim to market the music video in inner London as we believe this is where our target market will reside and therefore will provide us with a larger fan base.

Promotion: The majority of our music video will be promoted online as previous research shows that popular social networks such as Facebook, Myspace and Twitter are websites that nearly all of our target consumers use and therefore it only seems right we go where our target consumers are. The advantage to promoting online is the fact that we will be able to target a large amount of consumers/listeners for little or no money being wasted in comparison to promoting on television, billboards and magazines etc.