CALL SHEET 3...

Call Sheet #3

Director/Costumes: Layla El-Alami
Contact number: 0796118798
Email: layla.el7@hotmail.com

Producer: Derryl Swaby

Location: Media Suit
Unit call: 11.45am
On location: 12:00pm
Set: Black screen
Camerman: Haroon Ahmed

Editor: Nawid Obaydi

Makeup Artist: Layla El-Alami


Artist: Princess Landa, performed by Simone

Dancers:

Simone

Yannik O'Holi

Zarah


Chris


Kiana

Transport: Walkin/Bus if necessary

11.30am Call

12.00pm Meet in the Media Suit

Load Equipment/Set

Location Contact: TJ, Dave, Dan12.05pm Unload Equipment

Set and Light

12.10pm Hair and Makeup for artist

Hair and Makeup for Dancers

Rehearse AND Shoot

1.50pm Pack up and return all equipment

artist problems :(

the person who was meant to play princess landa has pulled out unfortunatley, however simone our lead dancer has agreed to be princess landa.

OUR MAIN DANCER/ARTIST SIMONE:

evaluation of shoot 1 and 2

Filming in Beech proved to be an invaluable experience for us in terms of the lesson learnt, looking over the footage that we captured within the editing suite it became quite apparent to us that none of the footage we shot was any use to us and this was due to a number of reasons. The black backdrop curtains proved to be an unneccessary effect due to the fact that whilst editing it was not possible to create the black and white scheme that we were hoping to insert within our video as the whole screen would just turn black and none of the dancers, artist faces would show.

Our initial idea of having three cameras also proved to be an ineffective and time wasting strategy, this was because it took us a long time to switch between tapes and therefore delayed our editing process. We have now decided to stay with one tape and also decided to change the shoot of our next location to the green screen room as it will be much easier to edit and also much easier to capture footage with.

Types of camera shots that we will be using...

We will be using a numerous amount of various different camera shots in the filming of our music video but the main ones will be:

1) Mid-shots: Due to the fact the media suite in which we are filming is not of a sufficient enough size for us to have long shots, we have had to settle with mid shots in order for the green screen behind the artist and dancers to appear fully.

2) Close-ups: Close ups will be used in the filming of our music video to provide a much more seductive and attractive edge to the video, having close ups will also us to make the artist pose in various ways such as licking her lips in order to be in line with the conventions of the music industry regarding female artists.

3) Mid close-ups: The mid close ups will be used to highlight the artists costumes which will attract our target market as we are going to dress her up in well known designer brands that our target market will be able to relate to.

location

DRAMA HALL/BEACHI. the beach seemed like the idea place to shoot the video as its gt already built lighting as well as the fact tat there is alot of space for the dancers

.MEDIA SUIT/GREEN SCREEN
the green screen is an exellent way to shoot the video due to the fact that it makes the edicting alot simpler whereas in beach the editing wouldnt be as good quality,

 

Why use green screen? 

The reason as to why green screen is so popular (especially now with new developing technology) is because the location/setting is changeable through the use of digital software.

marketing aims for the music video..

Marketing Aims for Music Video

Target consumer: Our target consumers will be aged around the 16-25 age range and we have set no limit on ethnicity as reggae is a genre listened to by many.

Unique Selling Point: the usp of our product will be the fatc that the video is in black and white and due to the range of fast edits from diffrent camera angles. and also the edited use od a bit of clolour on certain aspects of the misc en scene

Attention/Awareness: to get the attention of the audiences we have conformed to the idea's usually used in reggae/dancehall of using seductive females with revealing clothing. this is done to attract the attention of the males however it attracts the attenton of the females as the dancers are dominating and shown to be in control.

Interest: We will need to maintain interest in our music video in order to increase the life length of the video and keep it on the market for as long as possible, to do this we will use the USP as a promotional tool which will increase the popularity of the music video and hopefully develop interest for a long duration of time.

Desire: the desire of the music video is to help this unsigned artist find a record company and eventually be succesfull as ive seen alot of potential in her

Product: The finished product will consist of the music video, CD cover and also an MP3 version of the single.

Price: The music video itself will be free for all to consume as it will be uploaded on popular video uploading websites such as YouTube but the single will be priced at around £1.99, the reason for this price is because we will be selling the single online on iTunes and Play.com which are discounted programs and websites therefore we cannot charge a premium price also it is only one song therefore £1.99 seems like a reasonable price.

Place: We will aim to market the music video in inner London as we believe this is where our target market will reside and therefore will provide us with a larger fan base.

Promotion: The majority of our music video will be promoted online as previous research shows that popular social networks such as Facebook, Myspace and Twitter are websites that nearly all of our target consumers use and therefore it only seems right we go where our target consumers are. The advantage to promoting online is the fact that we will be able to target a large amount of consumers/listeners for little or no money being wasted in comparison to promoting on television, billboards and magazines etc.

The cast

The responsibility of arranging the dancers was delegated to layla clearly due to the fact that she had a personal relationship with the dancers.most of them are perfroming arts students from stanmore college so they get credit for performing for our video too, making it a win-win situation.

Here are the cast being used for our music video:

Dancer 1- Simone (Potential backup artist)

Dancer 2- Zarah

Dancers 3 and 4- Yannick and Chris

DANCER 3: CHRIS




DANCER 4: PAIGE


DANCER 5: KAI