Artist comparisons.

our artist princess landa can be compared to many female artists here's an exmple of a few...


LADY SAW


Lady Saw (born Marion Hall, 12 July 1968, Saint Mary, Jamaica) is a Jamaican reggae singer, known as the queen of dancehall. She is the first female deejay to win a Grammy Award and to be certified as a triple-platinum artist.^{[citation needed]} She is also the first woman to headline dancehall shows outside her native Jamaica. Her new label Divas Records launched in January 2010.


http://en.wikipedia.org/wiki/Lady_Saw



CE'CILE




ce'cile has broken through reggae and is one of the few artistis to achieve mainstream success. She has performed globally in countries such as USA, Denmark and the Carribean to name a few but also at popular mainstream awards ceremonies such as the MTV Europe Awards.






as you can see from the two artists above that one shows a dominant female personality (lady saw) and her musics more about that too whereas ce'cile is more of a sexual object with the use to low cut tops and revelaing clothing. for princess landa it would be a good idea to have a mixture so we are able to appeal to a wider audiance as the song is showing a dominant female with 'no time fi dem' and if we are able to attract views with some seductive dancers it would make it the perfect mixture.

NO TIME FI DEM lyrics...

these are lyrics to the song...

Intro
Yoo tun me up tun me up
Unuh can hear mi out deh
ah princess landa dis
To all ah di girls dem
north wezzy we seh

Verse 1

I got no dam ******** time fi dem
Any time dem see mi dem a talk behind mi back again
Me nuh to mind so me lose of ah di whole ah dem
Coz any thing dem want dem tek di **** f idem
Mi nuh beg nuttin from no bwoi so no bowi can call mi own
Anytign me warn me tek mi time and den mi sort it out
Mi nuh owe fi mi money and fi yuh man mi nah go argue bout
Mi tell a dutty gyal fi shout yuh mout
True dem love mix up dem a walk and a talk mi an mi family dem
Watch ah how we live dem all a penny mi and mi bredda dem
Ah two brudda mi love mi begga ah ***** to go pree dem because salasie send dem

Chorus

Mi she ah dutty gyal dem nuh fi be about nuh longa dem too likky liiky and dem belly to anga. What dem a we do fi money mi nuh need fi go unda no man ah ride me like Honda .so me she ah dutty gyal dem nuh fi bout nuh longa dem too likky likky and dem belly to anga what dem ah do fi money me nuh need fi go unda.nuh of dem good like landa .
Verse 2

So mi seh wat away they rember how mi hair and mi shoes stay .de woulda rember say ah dem ****** mek dem man stay.mi wouldtn want yuh man coz in mi bed mi have mi own ah lay ….. nuh worry dutty gya l dnt feel nuh way.
Any time them call yuh them a beg yuh fi come tek care of your pickney dem. Send dem gwarn ah skool and tek dem home fi find some food fi dem .
Yuh quick fi go ah dance and indidual like yuh deyah gen. di fire bun di whole lot of dem .

Chorus
Mi she ah dutty gyal dem nuh fi be about nuh longa dem too likky liiky and dem belly to anga. What dem a we do fi money mi nuh need fi go unda no man ah ride me like Honda .so me she ah dutty gyal dem nuh fi bout nuh longa dem too likky likky and dem belly to anga what dem ah do fi money me nuh need fi go unda.nun of dem good like landa .

Verse 3

Anything mi talk mi ah tell u fi go ask one of mi bredrin dem.certain tings mi she coz me alone ah mind mi pickney dem.mi nuh badmind so mi big up all di mudda dem but lef out di loose fadda dem.true dem get money dem ah hype and ah model in di dance again .dem ah buy champagne f idem man deyah back ah dem .ah ediat mi she so no women ah fi trust dem .ah bare claffi and cluff dem.

Chorus

Mi she ah dutty bwoi dem nuh fi be about nuh longa dem too likky liiky and dem belly to anga. What dem a we do fi money mi nuh need fi go unda no bwoi ah ride me like Honda .so me she ah dutty gyal dem nuh fi bout nuh longa dem too likky likky and dem belly to anga what dem ah do fi money me nuh need fi go unda.nun of dem good like landa .

Verse 4
I got no dam ******** time fi dem
Any time dem see mi dem a talk behind mi back again
Me nuh to mind so me lose of ah di whole ah dem
Coz any thing dem want dem tek di **** f idem
Mi nuh beg nuttin from no bwoi so no bowi can call mi own
Anytign me warn me tek mi time and den mi sort it out
Mi nuh owe fi mi money and fi yuh man mi nah go argue bout
Mi tell a dutty gyal fi shout yuh mout
True dem love mix up dem a walk and a talk mi an mi family dem
Watch ah how we live dem all a penny mi and mi bredda dem
Ah two brudda mi love mi begga ah ***** to go pree dem because salasie send dem

di dutty bwoi dem nuh fi be about nuh longa dem too likky liiky and dem belly to anga. What dem a we do fi money mi nuh need fi go unda no bwoi ah ride me like Honda .so me she ah dutty gyal dem nuh fi bout nuh longa dem too likky likky and dem belly to anga what dem ah do fi money me nuh need fi go unda.nun of dem good like landa .

evaluation of the primary research

the opening question of the questionnaire was, "Do you find seductive and attractive females a good feature in music videos and does it appeal to you as a person?" majority of the people said yes which is a good sign as we intent to have alot of seduction  and attractive females in our video wich conforms with genre as many music videos of this genre have alot of seductive females

the second question was, "Would you say the colour and ethnicity of the artist/ dancers in a music video affects whether or not the music video would be aesthetically attractive to you?"  as anticipated the majority of people said no, so by using an afro caribbean aritist and dancers was not an issue as many dominant reggea/dancehall artist are afro caribbean.

"Reggae music is one that does not attract as much mainstream coverage as other genres, does Reggae music appeal to you as a genre?" not many music channels show reggea videos here in the uk so that was a bit of a worry eventhough thats changing. the responce from the public helped us to see that people do want this sort of music videos on tv.

"Do you think the success of an artist depends on their gender?", the wide responce was 'yes', the reason for this maybe because women are portrayed as sexual objects in the media wich attracts alot of attention. a few examples of this are artists such as beyonce, rhianna, niki minaj and ciara.

"How visually attractive would a black and white music video be in your eyes?",  i really liked the idea of making our music video black and white as i believed it to be a unique selling point as you dont usually see many videos that are black and white. my view was backed up by the results as only 30 people disagreed.

Primary research

we realised that we had to make a music video that would be appealing to our target audiance and not just our prefernces. that is why we decided to conduct a survey with 250 people in areas of kingsbury, wembley and harrow.

here are the results:

Questions and responses:

1) Do you find seductive and attractive females a good feature in music videos and does it appeal to you as a person?

Yes:200

No:50

2) Would you say the colour and ethnicity of the artist/ dancers in a music video affects whether or not the music video would be aesthetically attractive to you?

Yes: 20

No: 230

3) Reggae music is one that does not attract as much mainstream coverage as other genres, does Reggae music appeal to you as a genre?

Yes: 180

No: 70

4) Do you think the success of an artist depends on their gender?

Yes: 20

No: 230

5) How visually attractive would a black and white music video be in your eyes?

Not at all: 10

Just a bit: 20

I wouldn't mind: 100

Quite a bit:60

Very attractive:60

technical rehearsal

we decided that it would be a good idea to have a rehearsal at the location to familiarise our selves with the equipment more and give me a better idea on the angles that the video should be shot at.we took 3 camera's as well as the craine to the performing arts building called 'beech'.this helped us to work out the correct levels of lighting that would be required to make it easier for us when we edit the video and also any problems or glitches that arise and how we could potentially avoid them.

the reason behind using 3 camera's was simply due to the fact that such a upbeat video requires many straight cuts to diffrent angles to keep the viewers interested. we used three different angles and perspectives (left, right and centre) with the centre camera being positioned on a crane to gain much more effective shots such as high angle, low angle and tracking.

from the start we had our hearts set on shooting at beech as it was so perfect for a dance video as there is alot of space and has in built lighting.

Our set up/Beech location:

Left hand side camera:

Lighting equipment Part 1:

Lighting equipment part 2:

complications...

princess landa is unable to attend the video shoot.but luckily we've found sum1 who can mime the song and be out 'princess landa'.one of the dancers who knows the song well as well as the lyrics.

risk assesment

Production/Person(s) involved: Music Video/Layla, Derryl, Nawid, Haroon, Artist, Dancers, Makeup Artist

 

Shoot Date(s): Friday 5th November
                       Wednesday 10th November

 

NATURE OF HAZARD:          PREVENTIVE MEASURES:         IF OCCURS:
Loose wires                           Tape all wires on the ground  -               Tape all wires               
Spillage of food/drink             No food or drink in the set   -                 Remove all food/drink from premises
Cameras falling/dropping        Secure ALL camera before shoot-         secure every camera/tripods
Lights being too bright            Make sure no one looks directly -          dim lights                                              into them