Types of camera shots that we will be using...

We will be using a numerous amount of various different camera shots in the filming of our music video but the main ones will be:

1) Mid-shots: Due to the fact the media suite in which we are filming is not of a sufficient enough size for us to have long shots, we have had to settle with mid shots in order for the green screen behind the artist and dancers to appear fully.

2) Close-ups: Close ups will be used in the filming of our music video to provide a much more seductive and attractive edge to the video, having close ups will also us to make the artist pose in various ways such as licking her lips in order to be in line with the conventions of the music industry regarding female artists.

3) Mid close-ups: The mid close ups will be used to highlight the artists costumes which will attract our target market as we are going to dress her up in well known designer brands that our target market will be able to relate to.

location

DRAMA HALL/BEACHI. the beach seemed like the idea place to shoot the video as its gt already built lighting as well as the fact tat there is alot of space for the dancers

.MEDIA SUIT/GREEN SCREEN
the green screen is an exellent way to shoot the video due to the fact that it makes the edicting alot simpler whereas in beach the editing wouldnt be as good quality,

 

Why use green screen? 

The reason as to why green screen is so popular (especially now with new developing technology) is because the location/setting is changeable through the use of digital software.

marketing aims for the music video..

Marketing Aims for Music Video

Target consumer: Our target consumers will be aged around the 16-25 age range and we have set no limit on ethnicity as reggae is a genre listened to by many.

Unique Selling Point: the usp of our product will be the fatc that the video is in black and white and due to the range of fast edits from diffrent camera angles. and also the edited use od a bit of clolour on certain aspects of the misc en scene

Attention/Awareness: to get the attention of the audiences we have conformed to the idea's usually used in reggae/dancehall of using seductive females with revealing clothing. this is done to attract the attention of the males however it attracts the attenton of the females as the dancers are dominating and shown to be in control.

Interest: We will need to maintain interest in our music video in order to increase the life length of the video and keep it on the market for as long as possible, to do this we will use the USP as a promotional tool which will increase the popularity of the music video and hopefully develop interest for a long duration of time.

Desire: the desire of the music video is to help this unsigned artist find a record company and eventually be succesfull as ive seen alot of potential in her

Product: The finished product will consist of the music video, CD cover and also an MP3 version of the single.

Price: The music video itself will be free for all to consume as it will be uploaded on popular video uploading websites such as YouTube but the single will be priced at around £1.99, the reason for this price is because we will be selling the single online on iTunes and Play.com which are discounted programs and websites therefore we cannot charge a premium price also it is only one song therefore £1.99 seems like a reasonable price.

Place: We will aim to market the music video in inner London as we believe this is where our target market will reside and therefore will provide us with a larger fan base.

Promotion: The majority of our music video will be promoted online as previous research shows that popular social networks such as Facebook, Myspace and Twitter are websites that nearly all of our target consumers use and therefore it only seems right we go where our target consumers are. The advantage to promoting online is the fact that we will be able to target a large amount of consumers/listeners for little or no money being wasted in comparison to promoting on television, billboards and magazines etc.

The cast

The responsibility of arranging the dancers was delegated to layla clearly due to the fact that she had a personal relationship with the dancers.most of them are perfroming arts students from stanmore college so they get credit for performing for our video too, making it a win-win situation.

Here are the cast being used for our music video:

Dancer 1- Simone (Potential backup artist)

Dancer 2- Zarah

Dancers 3 and 4- Yannick and Chris

DANCER 3: CHRIS




DANCER 4: PAIGE


DANCER 5: KAI

call shee 2

A new call sheet has been created due to the fact our original did not go to plan....let's hope nothing goes wrong this time!

Director/Costumes: Layla El-Alami 
Contact number: 0796118798 
Email: layla.el7@hotmail.com

Producer: Derryl Swaby

Loaction: Drama Hall (Beach)
Unit call: 3.30pm
On location: 4:00pm
Set: Green Screen in order for it to be edited afterwards


Camerman: Haroon Ahmed

Editor: Nawid Obaydi

Makeup Artist: Tanika Fearon

Artist: Princess Landa, performed by Belle


Dancers:

Simone

Yannik O'Holi

Zarah

Chris
Kiana

Transport: Walkin/Bus if necessary

03:00pm Call

04:00pm Meet in the Media Suit

Load Equipment/Set

Location Contact: Leanne (head of the arts)

04:15pm Unload Equipment

Set and Light

09:50am Hair and Makeup for artist

Hair and Makeup for Dancers

Rehearse AND Shoot

6:45am Pack up and return all equipment

treatment with lyrics...

Yoo tun me up tun me up 
Introduction: 'Princess Landa' ripple effect into 'Featurinf in' Fade in 'No Time Fi Dem' 
Unuh can hear mi out deh 
ah princess landa dis Side shoot/close up of artist's neck/face To all ah di girls dem Straight cut to 2 different females posing (attitude) - Flowing camera movement to look as though the audience is looking at them from a boy's perspective north wezzy we seh straight cut to artist's close up side shot mimingstraight cut to 1-2 different females posing with attitude to reinforce the title 'no time fi dem' (no time for them)Verse 1

Rewind edit to go in sync with the rewind sound from the track I got no dam ******** time fi dem  close up of artist with an expensive watch - points/shows the watch when she says 'time fi dem' Any time dem see mi dem a talk behind mi back again straight cut to artist in different costume mimingMe nuh to mind so me lose of ah di whole ah dem straight cut to a section of female dancer's body Coz any thing dem want dem tek di **** f idem straight cut to another dancer - upper body/face Mi nuh beg nuttin from no bwoi so no bowi can call mi own straight cut to artists miming with attitude to reinforce the meaning of the lyrics Anytign me warn me tek mi time and den mi sort it out 
Mi nuh owe fi mi money and fi yuh man mi nah go argue bout straight cut to to girls/dancers in frame whispering something to one another Mi tell a dutty gyal fi shout yuh mout cut to artist and have upper body and head in frame. Whilst miming, bring up hand do a 'shut your mouth' gesture True dem love mix up dem a walk and a talk mi an mi family dem straight cuts to 3 different body sections of dancers (1 second per dancer).
Watch ah how we live dem all a penny mi and mi bredda dem 3 straight cuts to 3 different dancers - different body disections. 
Ah two brudda mi love mi begga ah ***** to go pree dem because  straight cut to the artist miming salasie send dem 

Chorus 
- Breaks down - slighter slower edit wise!
fade to the artist herself - miming and place both hands sliding on her sidesMi she ah dutty gyal dem nuh fi be about nuh longa cross dissolve effect on the artist walking towards the camera  dem too to  likky straight cut to dancer doing the same hand gesture as artist liiky and dem belly to anga. straight cut to artist miming with attidude (holding collar up etc) What dem a we do fi money mi nuh need fi go unda no man ah ride me like Honda .so me she ah dutty gyal dem nuh fi bout nuh longa dem too likky likky and dem belly to anga what dem ah do fi money me nuh need fi go unda.nuh of dem good like landa .

Verse 2

So mi seh wat away they rember how mi hair and mi shoes stay .de woulda rember say ah dem ****** mek dem man stay.mi wouldtn want yuh man coz in mi bed mi have mi own ah lay ….. nuh worry dutty gya l dnt feel nuh way. 
Any time them call yuh them a beg yuh fi come tek care of your pickney dem. Send dem gwarn ah skool and tek dem home fi find some food fi dem . 
Yuh quick fi go ah dance and indidual like yuh deyah gen. di fire bun di whole lot of dem . 

Chorus 
Mi she ah dutty gyal dem nuh fi be about nuh longa dem too likky liiky and dem belly to anga. What dem a we do fi money mi nuh need fi go unda no man ah ride me like Honda .so me she ah dutty gyal dem nuh fi bout nuh longa dem too likky likky and dem belly to anga what dem ah do fi money me nuh need fi go unda.nun of dem good like landa .


Verse 4
I got no dam ******** time fi dem 
Any time dem see mi dem a talk behind mi back again 
Me nuh to mind so me lose of ah di whole ah dem 
Coz any thing dem want dem tek di **** f idem
Mi nuh beg nuttin from no bwoi so no bowi can call mi own 

Anytign me warn me tek mi time and den mi sort it out

Mi nuh owe fi mi money and fi yuh man mi nah go argue bout

Mi tell a dutty gyal fi shout yuh mout 

True dem love mix up dem a walk and a talk mi an mi family dem

Watch ah how we live dem all a penny mi and mi bredda dem 
Ah two brudda mi love mi begga ah ***** to go pree dem because salasie send dem 

di dutty bwoi dem nuh fi be about nuh longa dem too likky liiky and dem belly to anga. What dem a we do fi money mi nuh need fi go unda no bwoi ah ride me like Honda .so me she ah dutty gyal dem nuh fi bout nuh longa dem too likky likky and dem belly to anga what dem ah do fi money me nuh need fi go unda.nun of dem good like landa . Artist pushes males out of her way to reinforce that she hasn't got time for time. Then title again 'NO TIME FI DEM' in balck and white so that it 'stamps' the meaning of the song/video.

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