Thursday, 3 February 2011

risk assesment

Production/Person(s) involved: Music Video/Layla, Derryl, Nawid, Haroon, Artist, Dancers, Makeup Artist

 
Shoot Date(s): Friday 5th November
                       Wednesday 10th November

 
NATURE OF HAZARD:          PREVENTIVE MEASURES:         IF OCCURS:
Loose wires                           Tape all wires on the ground  -               Tape all wires               
Spillage of food/drink             No food or drink in the set   -                 Remove all food/drink from premises
Cameras falling/dropping        Secure ALL camera before shoot-         secure every camera/tripods
Lights being too bright            Make sure no one looks directly -          dim lights
                                              into them

Call Sheet

TUESDAY 2ND NOVEMBER

Director/Costumes: Layla El-Alami     
Contact number: 0796118798 
Email: layla.el7@hotmail.com
Producer: Derryl Swaby
Loaction: Drama/performing art hall; Beach                                    Unit call: 10:00am
                                                                                                     On location: 11:00am
Set: Hall with white/black sheet (maybe edited after)
Camerman: Haroon Ahmed
Editor: Nawid Obaydi
Makeup Artist:  Tanika Fearon
Artist: Princess Landa, formally known as; Ylanda
Dancers:
Simone
Yannik O'Holi

Diane

Chris

Belle
Transport: Walkin/Bus if necessary

09:00am                                 Call
09:30am                                Meet at Beach
                                             Load Equipment/Set
                                             Location Contact: Leanne (head of the arts)
09:45am                               Unload Equipment             
                                            Set and Light

09:50am                               Hair and Makeup for artist

                                            Hair and Makeup for Dancers
                                            Rehearse AND Shoot
12:00am                               Pack up and return all equipment

                                                         

Demographics/Primary Research

to find out if our product would sell in the mainstreeam markets we had to carry out some priamry reseach.we questioned various individuals aged 16-25 here are the findings.....

1) Would it be more likely for you to watch a music video if it contained seductive female dancers?
    Yes: 190 No:160

2)Which genre do you prefer; Dancehall/Reggae or Rock/Heavy metal?
   Dancehall/Reggae: 210       Rock/Heavy metal: 40

3)Do you think female solo artists' are successful in the music industry?
   Yes: 212   No: 38

4)How well-represented are women converyed throught music videos?
   Not at all: 60      Sometimes: 120    Very: 70

Chase scene

As my role of cinematographer, it was essential that I attain experience with the equipment. We decided to film a trial chase scene. The loacation was situated in the college canteen, a car park and within buildings. We then edited our footage in final cut pro. This provided us with not only experience with cameras but also experience with the editing software.

Planning and Research

Raggae

Reggae is a music genre first developed in Jamaica in the late 1960s. While sometimes used in a broader sense to refer to most types of Jamaican music, the term reggae more properly denotes a particular music style that originated following on the development of ska and rocksteady.
Reggae is based on a rhythmic style characterized by accents on the off-beat, known as the skank. Reggae is normally slower than both ska and rocksteady.[2] Reggae usually accents the second and fourth beat in each bar, with the rhythm guitar also either emphasising the third beat or holding the chord on the second beat until the fourth is played. It is mainly this "third beat", its speed and the use of complex bass lines that differentiated reggae from rocksteady, although later styles incorporated these innovations separately.

http://en.wikipedia.org/wiki/Reggae

during the planning and research we saw that the reagge genre of music uses alot of explicit lyrics to go with the seductive nature of the music video.There is alot of women wearing reveling clothes analysts such as laura malvi would call this 'the male gaze'.











we looked at a variety of cd covers such as these and determined that these are the sort of covers that would attract the target audiance of males and females ages 17-25.


Dancehall...

Dancehall is a genre of Jamaicann popular music. A more sparse version of reggae, it also speaks on politics and religion but not as directly as roots style, which was associated with the Rastafari movement, and had dominated much of the 1970s.[1][2] In the mid-1980s, digital instrumentation became more prevalent, changing the sound considerably, with digital dancehall (or "ragga") becoming increasingly characterized by faster rhythms. In the mid-1990s with the rise of dancehall BoboShanti artists, such as Sizzla and Capleton, developed a very strong connection between dancehall and Rastafari.
Dancehall music has come under criticism from international organizations and individuals for its violent and sometimes anti-homosexual lyrics, although the lyrical themes are more varied than simply dealing with slackness and violence.[3] Dancehall owes its moniker to the Jamaican dance halls in which popular Jamaican recordings were played by local sound systems

seen as our music genre is dancehall as well as reggae it was essential if we looked into that too




Thursday, 2 December 2010

Planning and research part 1...

I think the key to making a succesful music video is to know your audience.The typical person that listens to the reggae/dancehall genre is aged between 16-25 years.we know this due to the fact that other music video's in the market witch the same genre appeal to that age range.we also established that there is no specific nationality that listens to the raggae genre which makes the market for such a video alot broader.

while planning the music video we looked at a range of music videos to see what sort of conventions and themes are used. we looked at artists such as vybes kartel, movado and sean paul. what i found interesting in most of these videos was the lack of effects and the exsesive use of quick edits and quik camera movements to complement the fast paced music.we used youtube alot when reseaching the videos, it helped to give me an idea into what sort of shots would be needed as well as the angles. 

after alot of thinking we came to the conclusion that we will have the video in black and white which certain parts of the misc on scene in colour, we believe this would be a very creative technique to use and would appeal to the audiance targeted.

Here are the links to a few of the videos we looked at:

http://www.youtube.com/watch?v=5jI-ojIZXJw

http://www.youtube.com/watch?v=LOLpG1LCWxE&feature=related

http://www.youtube.com/watch?v=8PQgYpnhDIw

 

 


Wednesday, 3 November 2010

The artist...

Princess landa is a up and coming reggae/dancehall artist from north west london.she has featured in many mixtapes which led to her having a large youtube following,we think that this music video will move her towards her goal of becoming an established signed artist.Eventhough the artist hasnt been around too long in the reggea seen she has already achived a significat following by the reggae listerners.The music video will promote her even more.The song that the video is going to be on will be 'No Time Fi Dem'

http://www.youtube.com/watch?v=N3xJGrtEImY